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Branded Entertainment
Online Series

Finalist

Entrant: ClemengerBBDO Sydney, Sydney
Whiskas Cat Hacks - "Cat Hacks"

Number of Episodes/Elements: 6

Corporate Name of Sponsoring Client: Whiskas

Head of Planning: Kit Lansdell

Social Planner: Toby Clark

Agency Account Directors: Maddie Marsh/Lena Dawson

Agency Account Manager: George Robertson

Agency: ClemengerBBDO Sydney, Sydney

Executive Creative Director: Paul Nagy

Creative Directors: Luke Hawkins/Ben Smith

Copywriter: Simon Gibson

Art Director: Dan White

Designers: Daniel Mortensen/Claire Sutton

Head of Creative Technology: Brendan Forster

Head of Integrated Production: Denise McKeon

Audio Engineer: Anthony Tiernan


Description of the Project:
Over 1/4 of all Australian households are home to cats. But almost all of them are furnished exclusively for humans.
Not ideal if you’re a cat. Or a couch.

Whiskas Cat Hacks is an entertaining series of instructions on how to easily modify flat-pack furniture to make it more cat friendly. The Cat Hacks turned everyday items into insightful objects designed to cater to cats’ natural curiosity.’