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Design
Art Direction Campaign

Finalist

Entrant: BBDO Group Germany, Duesseldorf
Wrigley's Spearmint - Classics Last Longer - "Moby Dick", "Sherlock Holmes", "Little Red Riding Hood"

Corporate Name of Client: Wrigley GmbH

Client Account Director: Nils Weigelt

Agency Account Supervisor: Sabine Frank

Agency Account Director: Pascal Vrinssen

Agency Account Manager: Sabine Kapitany

Agency: BBDO Duesseldorf, Duesseldorf

Chief Creative Officers: Wolfgang Schneider/Darren Richardson

Executive Creative Director: Darren Richardson

Group Creative Director: Kristoffer Heilemann

Creative Director: Fabiano Oliveira

Associate Creative Director: Chris Robertson

Copywriter: Mike Bayfield

Art Directors: Thiago di Gregorio/Fabiano Oliveira

Graphic Designer: Miguel Chordá

Illustrator: Miguel Chordá

Retoucher: Farhad Abasov


Description of the Project: 
Since it’s launch in 1893 Wrigley’s Spearmint Gum has been enjoyed around the world by generation after generation - just like famous classic stories. And its equally famous long-lasting flavour will go on being enjoyed by generations to come. Using graphic imagery of unfolding sticks of gum we make the connection between this and some particular classic stories to show that classics last longer.