31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Production & Post-Production
Direction
Finalist
Hornbach
- "You're alive. Do you remember?"
Corporate Name of Client: HORNBACH Baumarkt AG
Client Marketing Directors: Thomas Schnaitmann/Julia Ziegelmann
Media Company: Mediaplus, Munich
Agency Account Executives: Matthias von Bechtolsheim/Maik Richter
Agency Account Supervisor: Tim Holtkötter
Agency Account Director: Frauke Bielefeld
Agency Account Managers: Franziska Falk/Franziska Lequen
Agency: HEIMAT, Berlin
Chief Creative Officer: Guido Heffels
Creative Directors: Guido Heffels/Frank Hose/Teresa Jung
Copywriters: Guido Heffels/Marlon Fischer/Mo Sadeghi
Art Directors: Felix Pfannmüller/Marco Bienek
Agency Producer: Kerstin Heffels
Production Company: Partizan, Berlin
Director: Tom Noakes
Executive Producer: Moritz Merkel
Producer: Swenja Babucke
Director of Photography: Antonio Paladino
Post-Producers: Steffen Röthinger/TED+FLO
Editor: Niels Landmark
Sound Design Company: LOFT Studios, Berlin
Sound Designer: David Arnold
Music Producer: Thomas Berlin
Production Designer: Fiona Crombie
Description of the Project:
We wanted to promote the good old authentic experience of gardening in spring through an unforgettable and immersive experience and transfer these feelings in the sales driven digital channels. Our goal was to get our main audience in the right mood for spring before it even began. The increasing urbanization and digitalization are dominating our modern, highly rationalised everyday life. DIY is one of the last playing fields to create something with one’s own hands, a unique feeling that every DIYer knows. We invited people, to gain back that feeling in spring 2016.