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Billboard
Innovative Use of Billboard

Silver Winner

Entrant: Jung von Matt AG, Hamburg
Obi - "Gap Map"

Corporate Name of Client: Obi GmbH & Co. Deutschland KG

Client Account Manager: Nadine Falk

Executive Creative Directors: Till Eckel/Dörte Spengler-Ahrens

Group Creative Directors: Christian Woelky/Stefan Amtmann

Agency Producer: Christine Kastens

Production Company: DIGITALSINN

Executive Producer: Lutz Lieberknecht

Director of Photography: Kaspar Karven

Agency: Jung von Matt, Hamburg

Sound: Hastings Music

Cutter: Oliver Stumpf

Managing Director: Daniel Adolph


Description of the Project: 
Façade artists converted gaps (cracks in walls) into designs that showed the fastest way from the actual location to the nearest OBI center. Gaps became route maps. Thus, OBI was present at every spot in Munich’s cityscape where a trip to the DIY store was urgently required.