Sky Q is an advert which looks to showcase the newest product in Sky’s technological portfolio - Fluid Viewing - promoting the sharing of content from one device to another. For Sky’s most ground-breaking technology launch yet, the team helped Sky to create their biggest and most innovative ad campaign to date.
The innovative 60 second spot uses 100% CG liquids to bring Sky’s new explosive and visually epic campaign to life. The film illustrates how the family of advanced Sky Q products connect wirelessly making TV viewing seamless - known as Fluid Viewing. The result sees dramatic content like Marvel’s Avengers: Age of Ultron exploding from the screen as fully CG animated droplets embark on an epic journey around the home.
A team of 52 animation artists pushed the boundaries of liquid simulation technology, crafting a spot full of bespoke liquid droplets that are seen bursting from the screen. Each liquid pixel was fully animated in CG to create something truly beautiful and memorable using a range of techniques created specifically for this project; bringing to life over 4000 individual simulations full of individual personality and pace. The team created their own fluid system allowing them to dial dynamism and life into the liquids. Each droplet was made from an inner and outer shell - the inner membrane contained the imagery from the TV screen, whilst the outer acted as a magnifying lens to distort and exaggerate the vivid colours within each frame, providing a reflective surface for the filmed environment. The result is a unique set of droplets that aesthetically reflect the footage they contain, whilst retaining subtle behavioural differences.