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Production & Post-Production
Animation

Silver Winner

Entrant: The Mill, London
Sky - "Q"

Corporate Name of Client: Sky

Agency: Brothers & Sisters

Executive Creative Director: Andy Fowler

Creative Director: Aaron Wilmer

Agency Producers: Lois Whittle/Jonny Hall

Production Coordinator: Sean Francis

Production Company: Biscuit

Director: Johnny Green

Executive Producer: Orlando Wood

Producer: Kate Taylor

Director of Photography: Lasse Frank

Post-Production Company: The Mill

Executive Post-Producers: Misha Stanford-Harris/Alex Fitzgerald

Post-Producer: Justin Stiebel

Creative Director: Dan Williams/Francois Roisin

VFX Supervisors: Dan Williams/Francois Roisin

VFX 3D Leads: Francois/Dan Moller/Suraj ‘Sid’ Odedra/Amaan Akram

VFX 3D Artists: Michael Hunault/Michael O'Donoghue/James Mulholland/
    Emeric Meissirel-Marquot, Hartwell Durfor/Christos Parliaros/Gareth Bell/
    Paul Donnellan/Billy Copley/Joshua Curtis/Jack Harris/Ivor Griffin/
    Roberto Costas Fernandez/Jacob Gonzales/Peter Agg

VFX 2D Artists: Fergal Hendrick/Eleanor Risdon Paul Downes/Gavin Marler/Mark Purser/
    David Wishart/Ralph Dubber/Remi Aaron/Jeanette Eiternes Brad Wood/azio Coolidge/
    Audun Ase

2D Lead Artist: Dan Williams/Carl Norton/Siro Valente/Georgina Ford

Animators: Dan Williams/Carl Norton/Siro Valente/Georgina Ford/Francois Roisin/
    Dan Moller/Suraj ‘Sid’ Odedra/Amaan Akram

Editing Facility: Work

Editor: Neil Smith

Colour Company: The Mill

Colourist: Matthew Osborne

Colour Producer: Dan Kreeger

Matte Painting: Jimmy Kiddell/Yigit Sanalan/German Casado/Carlos Nieto


Description of the Project:
Sky Q is an advert which looks to showcase the newest product in Sky’s technological portfolio - Fluid Viewing - promoting the sharing of content from one device to another. For Sky’s most ground-breaking technology launch yet, the team helped Sky to create their biggest and most innovative ad campaign to date.

The innovative 60 second spot uses 100% CG liquids to bring Sky’s new explosive and visually epic campaign to life. The film illustrates how the family of advanced Sky Q products connect wirelessly making TV viewing seamless - known as Fluid Viewing. The result sees dramatic content like Marvel’s Avengers: Age of Ultron exploding from the screen as fully CG animated droplets embark on an epic journey around the home.

A team of 52 animation artists pushed the boundaries of liquid simulation technology, crafting a spot full of bespoke liquid droplets that are seen bursting from the screen. Each liquid pixel was fully animated in CG to create something truly beautiful and memorable using a range of techniques created specifically for this project; bringing to life over 4000 individual simulations full of individual personality and pace. The team created their own fluid system allowing them to dial dynamism and life into the liquids. Each droplet was made from an inner and outer shell - the inner membrane contained the imagery from the TV screen, whilst the outer acted as a magnifying lens to distort and exaggerate the vivid colours within each frame, providing a reflective surface for the filmed environment. The result is a unique set of droplets that aesthetically reflect the footage they contain, whilst retaining subtle behavioural differences.