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TV/Cinema/Online Film
Humour

Silver Winner

Entrant: BBDO Group Germany, Berlin
smart forfour - "Swearing Kids"

Corporate Name of Client: Daimler AG, smart MBD

Client Account Director: Mark Minten

Media Company: Vivaki, Duesseldorf

Agency Account Directors: Dirk Spakowski/Sebastian Schlosser/Jan Hendrik Oelckers

Agency Account Manager: Lindsay Joensson

Agency: BBDO Berlin, Berlin

Chief Creative Officer: Wolfgang Schneider

Executive Creative Directors: Michael Schachtner/Jan Harbeck/Ton Hollander

Group Creative Directors: Jan Harbeck/Ton Hollander

Creative Directors: Danie Schweinzer/Lukas Liske

Copywriter: Lukas Liske

Art Director: Daniel Schweinzer

Head of TV: Steffen Gentis

Agency Producer: Silke Rochow

Production Company: Anorak, Berlin

Director: Steve Miller

Producer: Catherine Baikousis

Director of Photography: Bryan Newman

Post-Production Company: Slaughterhouse, Berlin

Post-Producers: Christian Wegehenkel/Eva Klaiber

Editors: Jan-Fabian Klein/Benjamin Entrup

Sound Design Company: Studio Funk, Berlin

Sound Engineer: Andre Koenig

Music Production Company: Mokoh Music

Music Composers: Jonas Knopf/Stephan Moritz


Description of the Project:
Nowhere do people swear as much as in everyday city traffic. In our commercial we show the effect: swearing kids that learned from their swearing parents. The message: When you drive the wrong car, you teach the wrong words. The solution: with the smart forfour, the smart among the fourseaters, young families ride more relaxed through the city.