31 YEARS CELEBRATING THE POWER OF IDEAS
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Corporate Name of Client: Daimler AG, smart MBD
Client Account Director: Mark Minten
Media Company: Vivaki, Duesseldorf
Agency Account Directors: Dirk Spakowski/Sebastian Schlosser/Jan Hendrik Oelckers
Agency Account Manager: Lindsay Joensson
Agency: BBDO Berlin, Berlin
Chief Creative Officer: Wolfgang Schneider
Executive Creative Directors: Michael Schachtner/Jan Harbeck/Ton Hollander
Group Creative Directors: Jan Harbeck/Ton Hollander
Creative Directors: Danie Schweinzer/Lukas Liske
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Head of TV: Steffen Gentis
Agency Producer: Silke Rochow
Production Company: Anorak, Berlin
Director: Steve Miller
Producer: Catherine Baikousis
Director of Photography: Bryan Newman
Post-Production Company: Slaughterhouse, Berlin
Post-Producers: Christian Wegehenkel/Eva Klaiber
Editors: Jan-Fabian Klein/Benjamin Entrup
Sound Design Company: Studio Funk, Berlin
Sound Engineer: Andre Koenig
Music Production Company: Mokoh Music
Music Composers: Jonas Knopf/Stephan Moritz
Nowhere do people swear as much as in everyday city traffic. In our commercial we show the effect: swearing kids that learned from their swearing parents. The message: When you drive the wrong car, you teach the wrong words. The solution: with the smart forfour, the smart among the fourseaters, young families ride more relaxed through the city.