31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Radio & Audio
Campaign
Finalist
Quikrete Fast-Setting Concrete
- "Coal", "Independence", "Pet", "Princess"
Corporate Name of Client: The QUIKRETE® Companies
Agency: Fitzgerald & CO, Atlanta
Chief Creative Officer: Noel Cottrell
Executive Creative Directors: Mitch Bennett/Wes Whitener
Copywriters: Ryan Waite (Independence)/ Carl Corbitt (Pet)/Meredith Young (Princess)/
Matt Shoemake (Coal)
Executive Agency Producer: Christine Sigety
Senior Producer: Dustin Levine
Description of the Project:
Concrete takes forever to dry. But not our 30-year client Quikrete, the leading brand in the United States. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete.