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Production & Post-Production
Editing
Silver Winner
Bodyform
- "Blood"
Corporate Name of Client: SCA
Media Company: ZenithOptimedia, London
Agency Account Directors: Tamara Klemich/Anna Holloway
Agency Account Manager: Bogi Horvath
Agency: AMVBBDO, London
Creative Directors: Toby Allen/Jim Hilson
Copywriter: Caio Maroni Giannella
Art Director: Diego Cardoso de Oliveira
Agency Producer: Edwina Dennison
Production Company: Stink, London
Director: Jones+Tino
Producers: Simon Eakhurst/Andrew Levene
Director of Photography: Nicolas Karakatsanis
Post-Production Company: MPC, London
Editing Facility: Stitch, London
Editor: Leo King
Sound Design Company: 750MPH, London
Sound Designer: Sam Ashwell
Music Supervisor: We Are Walker
Music Performed By: A Tribe Called Red
Co-Editors: Jones + Tino
Description of the Project:
Women bleed, but it doesn't stop them competing, in this U.K. commercial from Bodyform, part of a campaign by the feminine hygiene brand that aims to break down taboos around the menstrual cycle and exercise. The ad portrays women taking part in sport from surfing to ballet, with gashed faces, bleeding noses, raw and bloody toes, scraped hands and more. The wider campaign, titled Red.Fit, aims to enable women to become more mentally and physically motivated throughout their menstrual cycle. Bodyform has entered into a research partnership with St. Mary's University, Twickenham and University College London (UCL) investing in a PhD program exploring the effect of the menstrual cycle on women's health and exercise.