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Production & Post-Production
Editing

Silver Winner

Entrant: Stitch, London
Bodyform - "Blood"

Corporate Name of Client: SCA

Media Company: ZenithOptimedia, London

Agency Account Directors: Tamara Klemich/Anna Holloway

Agency Account Manager: Bogi Horvath

Agency: AMVBBDO, London

Creative Directors: Toby Allen/Jim Hilson

Copywriter: Caio Maroni Giannella

Art Director: Diego Cardoso de Oliveira

Agency Producer: Edwina Dennison

Production Company: Stink, London

Director: Jones+Tino

Producers: Simon Eakhurst/Andrew Levene

Director of Photography: Nicolas Karakatsanis

Post-Production Company: MPC, London

Editing Facility: Stitch, London

Editor: Leo King

Sound Design Company: 750MPH, London

Sound Designer: Sam Ashwell

Music Supervisor: We Are Walker

Music Performed By: A Tribe Called Red

Co-Editors: Jones + Tino


Description of the Project:
Women bleed, but it doesn't stop them competing, in this U.K. commercial from Bodyform, part of a campaign by the feminine hygiene brand that aims to break down taboos around the menstrual cycle and exercise.

The ad portrays women taking part in sport from surfing to ballet, with gashed faces, bleeding noses, raw and bloody toes, scraped hands and more.  The wider campaign, titled Red.Fit, aims to enable women to become more mentally and physically motivated throughout their menstrual cycle. Bodyform has entered into a research partnership with St. Mary's University, Twickenham and University College London (UCL) investing in a PhD program exploring the effect of the menstrual cycle on women's health and exercise.