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Production & Post-Production
Direction Campaign

Gold Winner

Entrant: FINCH, Sydney
FOXTEL - "Date Night", "Bus", "Karen", "Karen Returns"

Corporate Name of Client: FOXTEL

Client Marketing Directors: Ed Smith/Sasha Mackie/Rob Farmer

Agency Account Director: Camilla Stapley

Agency Planning Director: Hristos Varouhas

Creative Communications Manager: Claire Blackall

Chief Executive Officer: Paul Bradbury

Agency: Whybin\TBWA, Sydney

Executive Creative Directors: Gary McCreadie/Wesley Hawes

Creative Director/Director of Brand: Travis Conneeley

Copywriter: Cameron Dowsett

Art Director: Mark Tallis

Executive Agency Producer: Carley Edmonds

Production Designer: Neville Stevenson

Production Company: FINCH, Sydney

Director: Nick Ball

Executive Producers: Rob Galluzzo/Corey Esse

Producer: Julianne Shelton

Director of Photography: Lachlan Milne

VFX Company: The Refinery, Sydney

VFX Editor: Drew Downes

Editing Facility: The Butchery, Sydney

Editor: Jo Scott

Sound Design Company: Song Zu, Sydney

Sound Designer: Simon Kane

Music Composer: Jonathan Dreyfus

Voiceover Artist: Josh Whiteman


Description of the Project:
Love could be in the air for this couple as Sarah invites Ian over to her place to watch the latest installment of 'Game of Thrones'. He naturally says, ‘Yes’ but there's a problem. A fifty episode-sized problem, in fact. You see, Ian hasn't seen a single episode of the show. ‘Winter is coming’, intones the VO - not that it'll make much sense to our Westeros newbie. Luckily, with pay TV provider Foxtel on his side, Ian can embark on a mission to watch every episode before Monday night. As fans of the show will attest however, one doesn't so much watch 'Game of Thrones' as let it put you through the blood-soaked ringer.

To understand the urgency around Ian’s binge, it’s important to note that Foxtel is the only place Australians can watch Game of Thrones. This is also why Sarah inviting him around to her place on a Monday is significant, because in Australia - Monday is Game of Thrones day. It’s a weekly event that everyone who watches the show identifies with. The line that Ian delivers to Sarah when she opens her door is ‘Valar Morghulis’. It’s a greeting in High Valyrian, one of the fictitious languages featured in HBO’s Game of Thrones showing his overwhelming dedication to the cause.