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Music & Sound
Use of Licensed Music

Gold Winner

Entrant: FINCH, Sydney
University of Western Sydney - "Deng Adut"

Corporate Name of Client: University of Western Sydney

Head of Client Services: Angelo Kourtis

Client Marketing Director: Scott Christensen

Client Interim Director, Marketing and Student Recruitment: Tracy Richardson

Agency: VCD + We., Sydney

Executive Creative Director: George Betsis

Creative Writers: George Betsis/Jae Morrison/Angelo Kourtis

Art Director: Annie Beauchamp

Agency Producers: Mandy Payne/Tanja Perl

Production Company: FINCH, Sydney

Director: Jae Morrison

Executive Producers: Rob Galluzzo/Corey Esse

Producer: Camilla Dehnert

Director of Photography: Ari Wegner

VFX Company: FINCH, Auckland

VFX Producer: Hannah Walker

VFX 3D Artist: Suraj Nayak

Flame Artists: Andy Timms/Stuart Bedford

Editing Facility: The Butchery, Sydney

Editor: Jo Scott

Colour Company: Pete Ritchie, Auckland

Colourist: Pete Ritchie

Wardrobe: Brenda Hayward

Sound Design Company: The Coopers Sound Design, Auckland

Sound Designer: Pen Cooper

Music Production Company: Sony Music Entertainment Australia, Sydney

Music Composer: Jarryd James

Song Title: Do You Remember

Description of the Project:
A young university located in the heart of Sydney’s working class Western Suburbs, the University of Western Sydney faced a challenging uncertain future. As global disruption redefined the category of higher education, fierce local competition raged for domestic and international student market share. In order to triumph over its positioning and strengthen its foothold in the region, the University needed to comprehensively rebrand and relaunch as a differentiated, progressive, game-changing institution.