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Design
Art Direction

Finalist

Entrant: River, Stockholm
Stora Enso - "Recreate Packaging Trophies 2016"

Corporate Name of Client: Stora Enso

Client Supervisor: Helena Johansson

Client Account Manager: Jessica Stiller

Agency: River, Stockholm

Creative Director: Zeke Tastas

Art Directors: Bea Szenfeld/Robin Grahn

Design Company: Bea Szenfeld, Stockholm

Design Director: Bea Szenfeld

Designer: Robin Grahn

Production Company: Attributverket, Stockholm


Description of the Project:
Designs for the trophies for the paper company Stora Enso’s packaging design competition Recreate Packaging. 

The competition rewards creativity and craftsmanship and understanding paper as a material. The idea was to celebrate the creative process, the rejected ideas that lead up to the winning one. It is dramatized by the left over pieces from sharpening your pencil, a playful and visually interesting way of “leading by example”.