31 YEARS CELEBRATING THE POWER OF IDEAS
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TV/Cinema/Online Film
Humour
Gold Winner
smart 453 forfour
- "Shock"
Corporate Name of Client: Daimler AG, smart
Client Account Director: Christoph Reichle
Media Company: Fuel@Vivaki, Duesseldorf
Agency Account Directors: Jan Hendrik Oelckers/Joris Jonker
Agency Account Manager: Lindsay Joensson
Agency: BBDO Berlin, Berlin
Chief Creative Officer: Wolfgang Schneider
Executive Creative Directors: Michael Schachtner/Jan Harbeck
Group Creative Directors: Jan Harbeck/Ton Hollander
Creative Directors: David Missing/Ricardo Wolff
Copywriters: David Missing/Ricardo Wolff
Art Director: Angelo Maia
Head of TV: Steffen Gentis
Agency Producer: Silke Rochow
Production Company: Anorak, Berlin
Director: Calle Astrand
Producer: Tobias Steinhauser
Director of Photography: Thomas Kuerzel
Post-Production Company: Slaughterhouse, Berlin
Post-Producer: Eva Klaiber
VFX 3D Artist: Gunar Laube
VFX 2D Artist: Gunar Laube
Editor: Alexander Jurkat
Sound Engineer: Andre Koenig
Music Production Company: Mokoh Music
Music Composers: Stephan Moritz/Jonas Knopf
Description of the Project:
The new smart forfour has all the benefits that people associate with the two-seated smart fortwo: parkability, small turning circle and driving fun. But it also has two more seats. Our idea: driving the smart forfour feels so much like driving the iconic smart fortwo that you forget you have a backseat.