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TV/Cinema/Online Film
Humour

Gold Winner

Entrant: BBDO Group Germany, Berlin
smart 453 forfour - "Shock"

Corporate Name of Client: Daimler AG, smart

Client Account Director: Christoph Reichle

Media Company: Fuel@Vivaki, Duesseldorf

Agency Account Directors: Jan Hendrik Oelckers/Joris Jonker

Agency Account Manager: Lindsay Joensson

Agency: BBDO Berlin, Berlin

Chief Creative Officer: Wolfgang Schneider

Executive Creative Directors: Michael Schachtner/Jan Harbeck

Group Creative Directors: Jan Harbeck/Ton Hollander

Creative Directors: David Missing/Ricardo Wolff

Copywriters: David Missing/Ricardo Wolff

Art Director: Angelo Maia

Head of TV: Steffen Gentis

Agency Producer: Silke Rochow

Production Company: Anorak, Berlin

Director: Calle Astrand

Producer: Tobias Steinhauser

Director of Photography: Thomas Kuerzel

Post-Production Company: Slaughterhouse, Berlin

Post-Producer: Eva Klaiber

VFX 3D Artist: Gunar Laube

VFX 2D Artist: Gunar Laube

Editor: Alexander Jurkat

Sound Engineer: Andre Koenig

Music Production Company: Mokoh Music

Music Composers: Stephan Moritz/Jonas Knopf


Description of the Project:
The new smart forfour has all the benefits that people associate with the two-seated smart fortwo: parkability, small turning circle and driving fun. But it also has two more seats. 
Our idea: driving the smart forfour feels so much like driving the iconic smart fortwo that you forget you have a backseat.