31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
x
Design
Brand Identity - Local
Finalist
Munich Philharmonic (Münchner Philharmoniker)
- "The Visual Sound Logo"
Corporate Name of Client: Münchner Philharmoniker - Landeshauptstadt München
Client Marketing Director: Christian Beuke
Agency Senior Account Executives: Verena Wintersberger/Jana Mosenhauer
Agency Account Executive: Verena Dworznik
Agency Strategic Planner: Anna Reiss
Agency: Heye, Munich
Creative Director: Zeljko Pezely
Senior Copywriter: Christian Beitlich
Junior Copywriter: Matthias Mojse
Senior Art Direcctor: Andreas Weber
Junior Art Directors: Sylvain Müller/Patrick Seifert
Description of the Project:
The identity of the Munich Philharmonic is primarily based on the orchestra's traditional sound. Therefore, the sound is the main focus of the new corporate identity: "The Visual Sound Logo". The Munich Philharmonic is the world's first orchestra to play its own logo. The starting point is a waveform of a recording by the orchestra. Special software is used to simplify the form. This produces a unique logo from each piece played for a versatile and modern branding.