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2016 Winners and Finalists
2016 Press Releases Statues / Logos For Download Purchase Awards
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Design
Logos

Finalist

Entrant: Heye, Munich
Munich Philharmonic (Münchner Philharmoniker) - "The Visual Sound Logo"

Corporate Name of Client: Münchner Philharmoniker - Landeshauptstadt München

Client Marketing Director: Christian Beuke

Agency Senior Account Executives: Verena Wintersberger, Jana Mosenhauer

Agency Account Executive: Verena Dworznik

Agency Strategic Planner: Anna Reiss

Agency: Heye, Munich

Creative Director: Zeljko Pezely

Senior Copywriter: Christian Beitlich

Junior Copywriter: Matthias Mojse

Senior Art Direcctor: Andreas Weber

Junior Art Directors: Sylvain Müller/Patrick Seifert


Description of the Project: 
The sound of the Munich Philharmonic is very unique. With this in mind, we let the musicians – a world first – play the orchestra's new logo. This resulted in "The Visual Sound Logo". The starting point is a digital waveform of a recording by the orchestra. Special software is used to simplify the form. This produces a unique logo form from the sound of the Philharmonic. Or more precisely, an infinite number of forms. Each piece from the orchestra's repertoire gets its own unmistakable logo.