31 YEARS CELEBRATING THE POWER OF IDEAS
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Corporate Name of Sponsoring Client: Inspiring the Future
Client Account Directors: Isobel Dighe/Kirsteen Scoble
Agency: MullenLowe, London
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Copywriter: EJ Galang
Art Director: Katriina Encanto
Graphic Designers: Ryan Self/Elisabeth Bolzon
Agency Producer: Lucy Jay
Designer: Ryan Self
Production Company: Burger, London
Director: Matt Huntley
Producer: Alan Traquair
Line Producer: Simon Broksbak
Director of Photography: Tom Wright
Agency Editor: Tom Wright
TVC Editor: Jack Foxton
Women experience gender inequality on screen, on the field, and in the boardroom. But not everyone knows that it starts at a much earlier age. In fact, according to research, gender stereotypes are defined as early as 5 and 7 years of age. We wanted to highlight this fact to encourage more volunteers to sign up to Inspiring the Future’s mentorship program and tackle the problem right where it starts. We took an art class and turned it into a medium where we asked children to draw a firefighter, a surgeon, and a fighter pilot. Out of 66 drawings, 61 were drawn as men and only 5 were drawn as women. What the children didn’t know was that the “teachers” were examples of professionals they were asked to draw. When we revealed the truth, their reaction was priceless.