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Design
Direct Marketing - Consumer

Finalist

Entrant: BBDO Group Germany, Berlin
true fruits - Smoothie Sixpack - "beebnb"

Corporate Name of Client: true fruits GmbH

Client Account Director: Nicolas Lecloux

Agency Account Manager: Christian Kuehl

Agency: BBDO Berlin, Berlin

Chief Creative Officer: Wolfgang Schneider

Executive Creative Directors: Daniel Schweinzer/Lukas Liske

Group Creative Director: Ton Hollander

Copywriter: Lukas Liske

Art Directors: Nicolas Molès/Daniel Schweinzer/Henri Harms

Photographer: Christian H. Hasselbusch

Head of TV: Steffen Gentis

Animator: Till Markull

Production Company: HONEST Production GmbH, Berlin

Director: Daniel Schweinzer

Producer: Joerg Fudickar

Director of Photography: Peter Bender

Post-Production Company: CraftWork - a brand of ad agencyservices, Duesseldorf

Editor: Till Markull

Audio Production Company: Studio Funk


Description of the Project:
A large portion of the world’s bee population is endangered. As a smoothie brand true fruits is directly dependant on the work of the bees: no pollination, no fruits, no smoothies. 

IDEA: A sixpack that turns into a bee hotel in four simple steps. It works by combining the wooden box with organic straws - creating a scientifically proven refuge for bees. 

Beebnb was used as promotional packaging in organic food shops.