31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Design
Direct Marketing - Consumer
Finalist
true fruits - Smoothie Sixpack
- "beebnb"
Corporate Name of Client: true fruits GmbH
Client Account Director: Nicolas Lecloux
Agency Account Manager: Christian Kuehl
Agency: BBDO Berlin, Berlin
Chief Creative Officer: Wolfgang Schneider
Executive Creative Directors: Daniel Schweinzer/Lukas Liske
Group Creative Director: Ton Hollander
Copywriter: Lukas Liske
Art Directors: Nicolas Molès/Daniel Schweinzer/Henri Harms
Photographer: Christian H. Hasselbusch
Head of TV: Steffen Gentis
Animator: Till Markull
Production Company: HONEST Production GmbH, Berlin
Director: Daniel Schweinzer
Producer: Joerg Fudickar
Director of Photography: Peter Bender
Post-Production Company: CraftWork - a brand of ad agencyservices, Duesseldorf
Editor: Till Markull
Audio Production Company: Studio Funk
Description of the Project:
A large portion of the world’s bee population is endangered. As a smoothie brand true fruits is directly dependant on the work of the bees: no pollination, no fruits, no smoothies. IDEA: A sixpack that turns into a bee hotel in four simple steps. It works by combining the wooden box with organic straws - creating a scientifically proven refuge for bees. Beebnb was used as promotional packaging in organic food shops.