31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
Corporate Name of Client: true fruits GmbH
Client Account Director: Nicolas Lecloux
Agency Account Manager: Christian Kuehl
Agency: BBDO Berlin, Berlin
Chief Creative Officer: Wolfgang Schneider
Executive Creative Directors: Daniel Schweinzer/Lukas Liske
Group Creative Director: Ton Hollander
Creative Directors: Daniel Schweinzer/Lukas Liske
Copywriter: Lukas Liske
Art Directors: Nicolas Molès/Daniel Schweinzer/Henri Harms
Photographer: Christian H. Hasselbusch
A large portion of the world’s bee population is endangered. As a smoothie brand true fruits is directly dependant on the work of the bees: no pollination, no fruits, no smoothies. The idea: A sixpack that turns into a bee hotel in four simple steps. It works by combining the wooden box with organic straws - creating a scientifically proven refuge for bees. beebnb was used as promotional packaging in organic food shops.