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Production & Post-Production
Direction

Bronze Winner

Entrant: Stink, London
Samsung WSL - "We Are Greater Than I"

Corporate Name of Client: Samsung

Agency: 72andSunny, Amsterdam

Executive Creative Director: Carlo Cavallone

Creative Director: Paulo Martins

Copywriter: Yann Corlay

Art Director: Patric Franz

Executive Agency Producer: Stephaine Oakley

Agency Producers: Peter Williams/Eline Bakker

Production Company: Stink, London

Director: Eliot Rausch

Executive Producer: Jon Chads

Producers: Jennifer Barrons/Brian Waek

Directors of Photography: Alexis Zabe/Daren Crawford

Post-Production Company: Glassworks, Amsterdam

Executive Post-Producer: Anya Kruzmetra

Post-Producer: Esther Zimmerman

VFX Supervisors: Morten Vinther/James McEwen

Lead Artist: Morten Vinther

VFX 3D Artists: Tim Bolland, Markus Lauterbach

Flame Artists: Kyle Obley/Jesper Nybroe/Sarah Eim/Urs Furrer/Hugo Rodriguez

Editing Facility: Whitehouse Post, Amsterdam

Editor: Russell Icke

Editorial Producers: Lisa Kenrick/Antonia Porter

Assistant Editor: Joe Walton

Sound Design Company: Wave, London

Sound Designer: Alex Nicholls-Lee

Sound Engineer: Ben Tomlin

Music Production Company: Pivot Audio

Music Producer: Jonas Holst

Music Composer: Guy Amitai

Song Title: We Are Greater Then I - Surf


Description of the Project:
Within this journey through the mind of the surf community, we took an honest, uncompromised look at what surf really was in 2015. It was the opportunity for us to touch on subjects such as mentorship, friendship, family, but also rivalry, haters, localism, sexism, racism, etc.

While vividly depicting such negative stigmas and even violent encounters with people who oppose their chosen lifestyle or culture, we also wanted to show how working through these challenges only made the surfing community stronger and more driven.

To remain as authentic as possible and reach out directly to the core surf community, we involved some of the world’s most popular surfers in the story, but instead of focusing on their strengths and skills, we decided to shine a light on their fragility and weakness. A very intimate moment between Gabriel Medina and his step-father portrays how the feeling of family is such an integral part to his success. An acknowledgement of surf legend Kelly Slater shows how having surf heroes continues to inspire surfers of all levels. A hug between Mick Fanning, three time WSL Champion, and Gabriel Medina, 2014 WSL Champion, represents the admiration and respect surfers have for each other, even in the face of competition.