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Music & Sound
Music Adaptation - Song

Silver Winner

Entrant: MassiveMusic, Amsterdam
FIFA16 - "Play Beautiful"

Corporate Name of Client: EA Sports

Client Account Directors: Nick Campion/Amber Martin/Kirk Johnsen

Agency Planner: Michelle Arrazcaeta

Executive Creative Directors: Mark Bernath/Eric Quennoy/David Smith/Alvaro Sotomayor/
    Craig Williams

Copywriters: Evgeny Primachenko/Andrew Dobbie

Art Director: Vasco Vicente

Head of TV: Joe Toggery

Production Company: TRAKTOR

Post-Producer: Anandi Peiris

Editor: Edward Line

Sound Design Company: Grand Central Recording Studios

Sound Designers: Raja Sehgal/Aaron Taffel

Music Production Company: MassiveMusic, Amsterdam

Music Executive Producer: Lodewijk Pöttker

Music Arranger: Koen van Baal

Music Performed By: Wiebe Pier Cnossen

Song Title: FIFARO

Original Artist: Gioachino Antonio Rossini (1792 – 1868)

Original Song Title: Aria Largo AL Factotum


Description of the Project:
Football is a quest for beauty. Whether it’s mastering a move or outsmarting an opponent, everyone wants to Play Beautiful en route to victory. To mark the launch of Electronic Art’s latest FIFA 16 and celebrate this fun, competitive quest for football beauty, The advertising agency decided it was due time to (literally) sing an ode to one of our favorite sports…

Together with the agency, we created FIFARO – a specially rewritten, football-focused version of the famous Aria Largo AL Factotum from the ‘Barber of Seville’ opera. The operatic ode accompanies our 2-minute spot celebrating the launch of FIFA 16.

The aria was arranged, produced and recorded in just two weeks. Our version differs from the original as we added strings, copper horns, percussions and even a choir to give it a more filmic impact. And instead of a barber singing in Italian, we have a sports commentator singing in English. Apparently the original piece is known as one of the most difficult baritone arias to perform.  FIFARO is sung by Dutch baritone Wiebe Pier Cnossen.