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Production & Post-Production
Animation

Silver Winner

Entrant: INTRO, London
Nike Mercurial Superfly V - "Superfly V"

Corporate Name of Client: Nike

Art Director: David Chen

Production Company: INTRO, London

Director: Julian Gibbs

Executive Producer: Katy Richardson

Post-Production Company: INTRO, London

Lead Artist: Alex Pastor

Animation Company: INTRO, London

Animators: Alex Pastor/Andy Gooch/James Brocklebank/Kyli John, Jason Arber

Sound Design Company: GPS, London

Sound Designer: Toby Griffin


Description of the Project:
A super-powered metaphor aligning the acceleration of Ronaldo & Formula 1.

The screaming Formula 1 engine blows the car apart in a moment of axonometric beauty, reconstructing elegantly as the innovative Mercurial speed system boot components.

The film launched online and instore.  It received 6 million hits on YouTube in the first week.