Partnering with Neenah Paper to develop and design the third in a series of 3D paper promotions, we created five of today’s distinct consumer “characters” to showcase a multitude of Neenah Packaging papers and printing techniques. Each character represented a different demographic and branch of retail. Collectively the characters are The Digi-Generation, The New Shopaholic, The Artisan Crafters, The Savvy Socials and The Eco Evangelizers. Our intent was to show packaging as an extension of a brand’s character and can be a part of the brand’s experience to attract the target customer. The pieces were all packaged up in a textured custom designed attaché.