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Package Design
Foods
Gold Winner
Harper Macaw
- "The (Very) Political Collection"
Corporate Name of Client: Harper Macaw
Chief Creative Officer: Pum Lefebure
Creative Directors: Pum Lefebure/Jake Lefebure
Art Director: Mariela Hsu
Design Company: Design Army, Washington DC
Designers: Mariela Hsu/Sucha Becky/Gabriela Hernandez/Lillian Ling/Paul Dunbar
Description of the Project:
In collaboration with DC based chocolatier Harper Macaw, we designed a limited edition series of six chocolate bars to pay homage to DC’s political roots and the election year. The cleverly designed packaging in red, white and blue with bold graphics and illustrations is proudly partisan. Each chocolate bar represents a political party, issue or phrase, from Left Wing to Tea Party to Filibuster — making this election year a highly electable edition of chocolate!