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Music & Sound
Music Adaptation - Instrumental

Silver Winner

Entrant: Scholz & Friends, Berlin
Frankfurter Allgemeine Zeitung - "Lang Lang plays the F.A.Z. - Germany's Leading Newspaper"

Corporate Name of Client: Frankfurter Allgemeine Zeitung

PR / Marketing Executives: Stefanie Kaufmann Dimeski/Tim Kallweit

Agency Account Managers: Marie Toya Gaillard/Christin Heiduk

Agency: Scholz & Friends, Berlin

Chief Creative Officer: Matthias Spaetgens

Executive Creative Director: Robert Krause

Creative Director: Philipp Weber

Copywriters: Felix John/Moritz Scholz

Graphic Designer: Linda Mischke/Felix Nass

Agency Producer: Nina Heyn-Steur

Production Company: BIGFISH, Berlin

Director: Tobias Perse

Producer: Carina Steinmetz

Director of Photography: Casey Campbell

Editor: Kai Kniepkamp

Sound Design Company: Hesse Studios, Berlin

Sound Engineer: Friedemann Frank

Music Performed By: Lang Lang

Photographer: Kai-Uwe Gundlach


Description of the Project:
The rise of online news media has caused a decline in newspaper sales. The campaign aims to rejuvenate the brand image of the Frankfurter Allgemeine with engaging and entertaining online content.  

With the help of world-famous pianist Lang Lang the Frankfurter Allgemeine tries a musical experiment. Using the newspaper as sheet music, Lang Lang interprets the different news articles on the piano.