31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
Corporate Name of Client: BNP Paribas
Client Supervisors: Bertrand Cizeau/Charlie Boillot/Estelle Couty
Agency Account Managers: Cesar Croze/Eric Forest/Rodolphe Poprawa
Agency Strategic Planners: Corinne Malsert/Sacha Garel/Margot Peyron
Agency: Publicis Conseil, Paris
Executive Creative Directors: Olivier Desmettre/Fabrice Delacourt
Creative Director: Herve Riffault
Copywriters: Loic Andria/Josse Armanet
Art Directors: Loic Andria/Josse Armanet
Social Media Manager: Matthieu Etienne
Starter: A sports commentator opens the live of Study With Roland-Garros and welcome students who will revise for their exams while watching Roland-Garros. English: During live game comment, one highschool teacher is building on Wawrinka’s peculiar outfit, to make the point on the correct use of the verb “to wear” in English. Philosophy: During live game comments, one high school teacher is illustrating a concept from Jean-Paul Sartre, a French philosopher, using the image of Djokovic, the famous tennis player. History: During live game comments, one high school teacher draws the parallel between a Historical fact from the Baccalaureate program with the tennis game situation actually going on. Geography: During live game comments, one high school teacher uses the comparison of Serena Williams’ wealth with the USA’s one to remind the figure of its exact GDP.