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Radio & Audio
Banking/Financial/Insurance

Bronze Winner

Entrant: Publicis Conseil, Paris
BNP Paribas - "#StudyWithRolandGarros"

Corporate Name of Client: BNP Paribas

Client Supervisors: Bertrand Cizeau/Charlie Boillot/Estelle Couty

Agency Account Managers: Cesar Croze/Eric Forest/Rodolphe Poprawa

Agency Strategic Planners: Corinne Malsert/Sacha Garel/Margot Peyron

Agency: Publicis Conseil, Paris

Executive Creative Directors: Olivier Desmettre/Fabrice Delacourt

Creative Director: Herve Riffault

Copywriters: Loic Andria/Josse Armanet

Art Directors: Loic Andria/Josse Armanet

Social Media Manager: Matthieu Etienne


Description of the Project:
Starter:
A sports commentator opens the live of Study With Roland-Garros and welcome students who will revise for their exams while watching Roland-Garros.

English:
During live game comment, one highschool teacher is building on Wawrinka’s peculiar outfit, to make the point on the correct use of the verb “to wear” in English.
 
Philosophy:
During live game comments, one high school teacher is illustrating a concept from Jean-Paul Sartre, a French philosopher, using the image of Djokovic, the famous tennis player.
 
History:
During live game comments, one high school teacher draws the parallel between a Historical fact from the Baccalaureate program with the tennis game situation actually going on.
 
Geography:
During live game comments, one high school teacher uses the comparison of Serena Williams’ wealth with the USA’s one to remind the figure of its exact GDP.