31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: DB Breweries
Head of Account Management: Angela Watson
Business Director: Brodie Reid
Experiential Busines Director: Nick Harvey
Experiential Senior Account Manager: Kate Boekhorst
Client Marketing Directors: Maud Meijboom-van Wel/Sean O'Donnell
Media Company: SparkPHD, Auckland
PR / Marketing Company: Spark PR, Auckland
Head of PR/Activation: Paul Gunn
Marketing Manager: Tony Wheeler
Managing Director: Andy Routley
Agency Account Executive: Jacob Douglas
Agency Account Manager: Mitch Lovich
Head of Planning: Andy McLeish
Agency Planning Director: Neville Doyle
Creative Chairman: Nick Worthington
Executive Creative Director: Andy Blood
Senior Copywriter: Simon Vicars
Copywriter: Matt Lawson
Senior Art Directors: Brett Colliver/Andre Sallowicz
Head of Broadcast: Jen Storey
Agency Producer: Scott Chapman
Project Manager: Lucy Grigg
Production Company: Scoundrel, Sydney
Director: Tim Bullock
Producer: Adrian Shapiro
Director of Photography: Crighton Bone
Post-Production Company: Blockhead, Auckland
Animation Company: Blockhead, Auckland
Editors: Adam Wills/Stephan Coorey
Sound Design Company: Franklin Road
Music Production Company: Nylon Studios
Music Composer: Mark Allen
Agency: Colenso BBDO, Auckland
Global beer consumption is in decline. In New Zealand, it’s at its lowest since World War 2. So, to promote DB Export, we created a brilliant reason to drink more beer. After six months of R&D we created Brewtroleum - a biofuel made from the yeast leftover after brewing DB Export. Brewtroleum reduced carbon emissions by 8%, meaning every time a man drank DB Export he was helping to save the world. Up and down the country, men rallied to the planet’s defence. Thanks to their dedicated drinking we turned 58,000 tonnes of yeast slurry into 300,000 litres of biofuel – enough to supply 62 service stations around the country and to open our own flagship Brewtroleum station. Every day for six weeks, a fully branded super tanker travelled the country delivering Brewtroleum to the pumps, where it sold for $2.09 a litre. Through TV, digital, outdoor, and on-pack advertising we encouraged men to keep drinking DB Export to ensure our supply of Brewtroleum never ran dry. Suddenly men were no longer drinking beer, they were saving the world. Every sip made a difference, and every party was for the planet. In a beer market declining at a rate of 6%, sales of DB Export increased by an unprecedented 10%, making DB Export the fastest growing beer brand in the country. Brewtroleum won New Zealand’s highest sustainability honour, and Heineken Global are now rolling the idea across 50 of their biggest breweries.