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Digital
Public Service/Social Welfare

Silver Winner

Entrant: Don't Panic, London
Save the Children - "Still The Most Shocking Second A Day"


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Corporate Name of Client: Save the Children

Agency Senior Account Executive: Sam Adams

Agency Account Manager: Nisha Mullea

Agency Account Executive: Gabriel Matthews

Managing Director: Joe Wade

Agency: Don't Panic, London

Creative Director: Richard Beer

Senior Creatives: Heydon Prowse/Jolyon Rubenstein

Creatives: George McCallum/eva Steiner

Copywriter: Alistair Griggs

Production Company: Stink, London

Director: Tom Green

Executive Producers: Jon Chads/Daniel Bergmann

Producer: Paz Parasmand

Deputy Director of Creative: Jess Crombie

Head of Creative Delivery: Nicole Itano


Description of the Project:
Still the Most Shocking Second a Day is a follow-up to the multi-award winning viral hit Most Shocking Second a Day, which was launched in 2014 to bring the plight of Syria’s children to the world’s attention.

Since the original was released about 470,000 deaths have been caused by the Syrian civil war. 11.5 percent of the Syrian population has been wounded or killed since 2011, when the conflict began. 13.5 million Syrians are in dire need of humanitarian assistance. 4.6 million Syrians have become refugees, and 6.6 million are displaced within the country; of that number, half are children.

However often with ongoing crises, whether we like it or not people begin to get bored, the issues fall on deaf ears, in a messed up way people are waiting for the next crisis to happen and engage with. 

The film aimed to get people to re-engage, to not forget and continue supporting Save the Children's work to help child refugees.