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Digital
Apps

Finalist

Entrant: DPZ&T, São Paulo
MINI - "MINI Fast Forward"


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Corporate Name of Client: MINI

Client Account Manager: Pedro Gil

Client Marketing Director: Julian Mallea

Agency Account Supervisor: Heitor Pereira

Agency Account Director: Denise Nogueira

Agency Account Manager: Elvio Tieppo

Agency Strategic Planner: Fernando Diniz

Agency Planner: Letticia Marcon

Agency: DPZ&T, São Paulo

Chief Creative Officer: Rafael Urenha

Copywriters: Viktor Busch/Silvio Amorim

Art Director: Raphael Lucone

Head of Production: Marcos Yamamura

Project Manager: Leonardo Grana

App Production Company: Plural Web, São Paulo


Description of the Project:
Challenge: 
Highlight the sportiveness of the MINI COOPER S through a 100% digital campaign.

Idea: 
Instead of launching a single web video, we decided to ‘hitch a ride’ in all internet videos. How? By launching the MINI FAST FORWARD app. With the app installed in Google Chrome, the S key on the keyboard becomes
a YouTube, Facebook and even a Netflix video accelerator. After all a MINI COOPER S is the coolest and fastest way to get to what matters.

Result: 
Once the app is installed, the MINI logo appears on every video loaded by a user. Even in ads of other car brands ;)
The MINI logo appears on an average of 14 times a day per user (without interrupting the video)