31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
x
Corporate Name of Client: MINI
Client Account Manager: Pedro Gil
Client Marketing Director: Julian Mallea
Agency Account Supervisor: Heitor Pereira
Agency Account Director: Denise Nogueira
Agency Account Manager: Elvio Tieppo
Agency Strategic Planner: Fernando Diniz
Agency Planner: Letticia Marcon
Agency: DPZ&T, São Paulo
Chief Creative Officer: Rafael Urenha
Copywriters: Viktor Busch/Silvio Amorim
Art Director: Raphael Lucone
Head of Production: Marcos Yamamura
Project Manager: Leonardo Grana
App Production Company: Plural Web, São Paulo
Description of the Project:
Challenge: Highlight the sportiveness of the MINI COOPER S through a 100% digital campaign. Idea: Instead of launching a single web video, we decided to ‘hitch a ride’ in all internet videos. How? By launching the MINI FAST FORWARD app. With the app installed in Google Chrome, the S key on the keyboard becomes a YouTube, Facebook and even a Netflix video accelerator. After all a MINI COOPER S is the coolest and fastest way to get to what matters. Result: Once the app is installed, the MINI logo appears on every video loaded by a user. Even in ads of other car brands ;) The MINI logo appears on an average of 14 times a day per user (without interrupting the video)