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Corporate Name of Client: Argos
Client Director : Andrew Webster
Senior Brand Manager at Argos: Rob Quartermain
Agency: Reed Words, London
Creative Director: Mike Reed
Copywriters: Mike Reed/Tom Coleman/Afy Nou/Sam Palin
Design Company: The Partners, London
Creative Director (Design): Dave Roberts
Design Director: Mark Wood
Designers: Brinley Clark/Matthew Hill/Wayne Peach
Brief: Rebrand the Argos Value Range packaging. Argos is the UK’s leading digital retailer. 33,000 products 53,000 lines 130 million customers 840 UK stores Consisting of 140 of the most simple household products, these items are of solid quality but at low prices meaning they are great value too. Solution & cultural context: Simple Value Simplicity. With added Value. Simple Value products speak for themselves, and we wanted the packaging to reflect that. But simple doesn’t just mean basic. By adding a twist in the product descriptions the copy elevates the conversation, empathy and customer engagement beyond the ordinary. The packaging reflects the simplicity and great value of the products with this simple and honest tone of voice. Production run 140 different product artworks have been created so far with a continuous production run of many hundreds of thousands of packaging units a year.