Brief:
Rebrand the Argos Value Range packaging. Argos is the UK’s leading digital retailer.
33,000 products
53,000 lines
130 million customers
840 UK stores
Consisting of 140 of the most simple household products, these items are of solid quality but at low prices meaning they are great value too.
Solution & cultural context:
Simple Value
Simplicity.
With added Value.
Simple Value products speak for themselves, and we wanted the packaging to reflect that. But simple doesn’t just mean basic. By adding a twist in the product descriptions the copy elevates the conversation, empathy and customer engagement beyond the ordinary. The packaging reflects the simplicity and great value of the products with this simple and honest tone of voice.
Production run
140 different product artworks have been created so far with a continuous production run of many hundreds of thousands of packaging units a year.