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Package Design
Use of Copywriting Product Line

Silver Winner

Entrant: Reed Words, London
Argos Simple Value - "Simple Value Packaging"

Corporate Name of Client: Argos

Client Director : Andrew Webster

Senior Brand Manager at Argos: Rob Quartermain

Agency: Reed Words, London

Creative Director: Mike Reed

Copywriters: Mike Reed/Tom Coleman/Afy Nou/Sam Palin

Design Company: The Partners, London

Creative Director (Design): Dave Roberts

Design Director: Mark Wood

Designers: Brinley Clark/Matthew Hill/Wayne Peach


Description of the Project:
Brief:
Rebrand the Argos Value Range packaging. Argos is the UK’s leading digital retailer. 
33,000 products
53,000 lines
130 million customers
840 UK stores

Consisting of 140 of the most simple household products, these items are of solid quality but at low prices meaning they are great value too.

Solution & cultural context:
Simple Value

Simplicity.
With added Value.
  
Simple Value products speak for themselves, and we wanted the packaging to reflect that. But simple doesn’t just mean basic. By adding a twist in the product descriptions the copy elevates the conversation, empathy and customer engagement beyond the ordinary. The packaging reflects the simplicity and great value of the products with this simple and honest tone of voice.

Production run
140 different product artworks have been created so far with a continuous production run of many hundreds of thousands of packaging units a year.