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Design
Poster Campaign

Silver Winner

Entrant: Hakuhodo Inc., Tokyo
Musashino Art University Open Campus - Open Up Your Imagination - "Shooting", "Drawing", "Painting", "Walk", "Dance", "Smile"

Corporate Name of Client: Musashino Art University

Client Account Director: Takahiro NISHI

Media Company: Hakuhodo DY Media Partners Inc., Tokyo

Agency: Hakuhodo Inc., Tokyo

Creative Director: Tatsuki Ikezawa

Copywriters: Sotaro Akira/Bob Ward

Art Director: Tatsuki Ikezawa

Design Company: Tide Inc., Tokyo

Designers: Keiichiro Kodera/Shuichiro Suzuki/Hidenori Tanaka/Tetsuro Jozaki


Description of the Project:
Musashino Art University is one of Japan’s most famous fine arts universities. Known by the nickname, “Musabi” the university holds annual open campus events for high school students who are considering the entrance exam.
 
Last year, approximately ten thousand people visited this event. Our ad campaign was conceived to publicize the open campus event and encourage attendance by as many students as possible.

We expressed the intent of the event — opening the university to high school students hoping to attend a fine arts university — and the value a fine arts university provides in opening the power of imagination by designing a three-dimensional poster where different pictures are revealed depending how one opens up the serrated seams.