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Package Design
Product Line


Entrant: PepsiCo Design & Innovation, New York
Pepsi - "Prestige Bottle"

Corporate Name of Client: PepsiCo

Design Company: PepsiCo Design & Innovation, New York

Designers: PepsiCo Design & Innovation/Karim Rashid

Description of the Project:
With the introduction of the sleek, modern, aluminum Pepsi Prestige Bottle, the Pepsi occasion is elevated across the portfolio—including Pepsi, Pepsi MAX and Diet Pepsi. This premium bottle, designed by PepsiCo in collaboration with Karim Rashid, presents an iconic shape that makes a bold, forward-thinking statement that is unmistakably Pepsi.
The Prestige Bottle shape reflects the Pepsi heritage by nodding to prior classic glass structures in their most recognizable and simplified form. Its smooth aluminum finish is cool to the touch, communicating the ice-cold refreshment of the product inside. Subtle graphic patterns and vibrant colors capture the eye and differentiate between the brand’s variants. The clean shape allows for countless designs to be incorporated on future iterations of the Prestige Bottle.
Aiming to make an emotional connection with the consumer, the Prestige Bottle reflects the timeless fun and uplifting spirit of Pepsi in a refreshing way. This bottle embodies the Pepsi idea of “Live for Now,” reaching consumers who are explorers at heart, ready to experience all that life has to offer. The Prestige Bottle’s daring design stands out from the crowd, making it the perfect addition for any special occasion or memorable moment.