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Poster
Consumer Campaign
Finalist
Ziploc® - Chaos Comes to Life Campaign
- "Toys", "Tools", "Cereal"
Corporate Name of Client: S.C. Johnson
Agency Account Directors: Nicole Guisto/David Pollard/Liz Gruszkievicz
Agency: Energy BBDO, Chicago
Executive Creative Director: Mike Roe
Creative Director: Amy Ditchman
Copywriter: Mike Roe
Art Directors: Amy Ditchman/Katie Sheridan
Head of Art: Liz Miller-Gershfeld
Senior Print Producer: Mary Day
Photographer: Laurie Frankel
Retoucher: Doug Stanley
Description of the Project:
Ziploc® is on a mission to help people triumph over life’s chaos: The spilled box of cereal. The toy explosion in the playroom. The years of nuts and bolts littering the garage. New York City’s ad-cluttered market demanded that our communication be both simple and impactful. So, Ziploc® created a series of iconic bus shelters, which spelled out the solution to everyday chaos in the mess itself. Because Life Needs Ziploc®.