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Design
Brochures/Catalogues - Consumer

Finalist

Entrant: Dentsu Inc., Tokyo
Heartland Beer - "Slice of Heartland"

Corporate Name of Client: Kirin Brewery Company

Media Company: Dentsu Inc., Tokyo

Agency Senior Account Executive: Yasushi Ezoe

Agency Account Executive: Ryoto Aoi

Agency: Dentsu Inc., Tokyo

Executive Creative Director: Yasuharu Sasaki

Creative Director: Hiroshi Koike

Copywriter: Shinya Nakamura

Art Director: Arata Kubota

Agency Producer: Makiko Kusakabe

Creative Technologist: Yasuhiro Tsuchiya

Project Manager: Shotaro Matsumoto

Design Company: J.C. SPARK, Tokyo

Designers: Yoh Kitanak/Megumi Fukumoto

Artist: Ryuto Miyake

Photographer: Megumi Matsuda

Illustrators: Ai Kohno/Akiha Yuza/Atsushi Furukawa/Ayaka Motoshima/harami/
    Kyohei Sugiyam/Mai Tamagawa/Naoya Hata/numco/Riichirou Shinozaki/Satoru Yamamoto/
    Tarou Nagano/Tatsuya Kouchi/Yasuko Ishimori/Yui Nomura/Yukiko Moto

Production Company: Dentsu Creative X Inc., Tokyo

Producer: Yu Ooga


Description of the Project: 
We created 100 different types of posters drawing the symbol of Heartland, The Big Tree. Then, the name and address of the restaurant was placed on the poster. If the posters from different restaurants were connected back to back, it creates the shape of the symbol, the tree.The web, books and magazines became an exhibition for the posters, and also an invitation to the restaurants. From Heartland to restaurant owners, from restaurant owners to consumers, from consumers to other consumers, due to the birth of this poster, Heartland created new connections.