31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Music & Sound
Music Original - Song
Bronze Winner
Fiber One
- "Expecting"
Corporate Name of Client: General Mills
Agency: Saatchi & Saatchi New York, New York
Chief Creative Officer: Jay Benjamin
Production Company: Argentinacine
Director: Augusto Zapiola
Executive Producers: Bruce Andreini/Keith Haluska/Nano Tidone
Director of Photography: Julian Ledesma
Editor: Aaron Langley
Music Production Company: MassiveMusic, New York
Music Executive Producer: Diederik van Middelkoop
Music Performed By: Michael Bolton
Song Title: I Just Can’t Wait To Meet You
Description of the Project:
The typical American diet includes very little fiber, and as a result, more than 73 million Americans suffer from irregularity and constipation. They often experience symptoms - like bloating, irritability, and discomfort - but don’t know that it’s directly caused by their irregularity, or that eating fiber can help. Fiber One asked Michael Bolton to dedicate an anthem of hope to America and its gestating food babies.