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Design
Art Direction

Finalist

Entrant: McCann Worldgroup, Mumbai
WWF - "Panda"

Corporate Name of Client: WWF

Agency: McCann Worldgroup, Mumbai

Chief Creative Officer: Prasoon Joshi

Executive Creative Director: Prateek Bhardwaj

Creative Director: Rajit Gupta

Copywriter: Kundan Chakrabarty

Art Directors: Rajit Gupta/Stayam Patel/Mubeen Khan

Illustration Company: Amicollective


Description of the Project:
When animals die, scavengers thrive.

WWF’s Living Planet Index, released in September 2014, showed a 52% decline in wildlife between 1970 and 2010. In other words, the world lost half of its animal population in 40 years. Animals are dying, not just fast, but in large numbers - WWF wanted to convey this grim message and we chose a simple graphic solution by making the scavengers of death, vultures, look like endangered animals (tiger, rhino and panda).