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Production & Post-Production
Animation Campaign

Bronze Winner

Entrant: Vetor Zero / Lobo, São Paulo
Caixa Cultural - "Emotions Factory - Policy Trailer", "Emotions Factory"

Corporate Name of Client: Caixa Economica Federal

Agency: NovaSB, Brasilia

Chief Creative Officer: Antônio Batista

Creative Director: Thomaz Munster

Copywriters: Duda Moreira Salles/Filipe Fontes

Art Director: Humberto Cunha

Production Companies: Vetor Zero / Lobo, São Paulo

Director: Gabriel Nóbrega

Senior Executive Producers: Sérgio Salles/Alberto Lopes

Executive Producer: André Rosa

Line Producer: Maísa Mendonça

Director of Photography: Alexandre Elaiuy

Animation Companies: Vetor Zero / Lobo, São Paulo

Animators: Vetor Zero / Lobo Team


Description of the Project:
The request was to create an animated policy trailer for theaters associated with Caixa Cultural, a nationwide cultural initiative launched by Caixa Econômica, Brazil’s largest government-owned bank. The piece should take place in a fantastic, Willy Wonka-like factory, presenting a whimsical version of the theater’s backstage and all the pre-show preparations. The scrip was then adapted for an institutional ad, aired on TV and online.

The film includes several visual references to folk arts and cultural traditions from Brazil’s different regions. The soundtrack also mixes classical orchestration with Brazilian folk instruments like the zabumba drum, fifes and the triangle.