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Mobile Advertising


Entrant: FCB Zürich, Zürich
Hockey Club Davos - "Rink Bingo"

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Corporate Name of Client: Hockey Club Davos

Head of Client Services: Mark Becher

Client Account Director: Sharon Nehrenheim

Agency: FCB Zürich, Zürich

Chief Creative Officer: Dennis Lück

Creative Directors: Sören Schröder/Marcin Baba

Copywriter: Dominik Brülisauer

Art Directors: Manuela Tappe/Olivia Schläpfer/Fabian Sigg

Graphic Designer: Lukas Schnider

Content Developer: Olivier Walter/Emanual Büchler/Marco Frei

Description of the Project:
The Background:
Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles.
But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners.
The Creative Idea:
During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo.
With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen.
The Execution:
The Rink Bingo App was used during the entire Ice Hockey Championship season 2015/2016. It was announced at all games in Davos, via facebook and flyers on site.
The Results:
Rink bingo was a huge success for the club. In addition to the fantastic feedback from the fans, it was a real win-win-win situation for the club, for the fans and for all concession partners.
The increase of sales was measured as following in comparison to the previous season: Fan shop: +128%. Beverages: +34%. Food: +46%.
In total, 146.428 Bingo winners redeemed their vouchers.