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Bronze Winner
Heineken
- "The Cliché"
Corporate Name of Client: Heineken
Client Supervisors: Daniela Cachich/Dario Gargiulo/Renata Silva/João Vitor Ribeiro/
Ines Costa/Priscila Fins
Agency Account Director: Danilo Ken
Agency Account Manager: Daniel Batista
CEO: Hugo Rodrigues
Agency: Publicis Brasil, São Paulo
Global Creative Director: Bruno Bertelli
Chief Creative Officer: Hugo Rodrigues
Executive Creative Director: Kevin Zung
Group Creative Director: Hugo Rodrigues
Creative Directors: Hugo Rodrigues/Kevin Zung/Alexandre (Xã) Vilela
Copywriters: Pedro Lazera/Mariana Albuquerque/Samuel Normando
Art Directors: Henrique Mattos/Cícero Souza/Guto Kono
Agency Producers: Tato Bono/João F. Saddock/Dani Toda
Production Company: Hungry Man, São Paulo
Directors: Caio Rubini/Fabio Pinheiro
Post-Production Company: Efecktor, São Paulo
Colour Company: Psycho N' Look, São Paulo
Sound Design Company: Jamute, São Paulo
Description of the Project:
In Brazil, football is still seen as a guy’s thing only. A sport to be watched alongside guys without any girls to “interfere”. So how can we change this perception? We gave three guys the perfect excuse to watch the UEFA Champions League Final in a VIP party without being “disturbed” by their girlfriends. In a romantic dinner arranged by Heineken, they received a menu with a special item on it: a ticket for a free SPA, precisely on UEFA Champions League Final weekend. So, they tricked their girlfriends to go there alone. At the Heineken party, the guys watched a special video from their girlfriends. There was no SPA. The girls were at San Siro Stadium in Italy to watch the UEFA Champions League Final in person. The video ended with the message: have you ever considered she likes football as much as you do?