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Consumer Campaign

Silver Winner

Entrant: TBWA\THAILAND, Bangkok
McDonald's - "Loving the Night 1", "Loving the Night 2", "Loving the Night 3"

Corporate Name of Client: McDonald's

Agency Senior Account Executive: Kanitta Summachaiyanun

Agency Account Executive: Thosaporn Kaewnurachadasorn

Agency Account Director: Chatthip Bhamarasuta

Agency Account Manager: Pratana Chotpanyavisut

Agency: TBWA\THAILAND, Bangkok

Executive Creative Director: Veradis Vinyaratn

Creative Director: Chanatthapol Tiensri

Copywriters: Ronnapop Chaiyanant/Veradis Vinyaratn/Chanatthapol Tiensri

Art Directors: Kunanun Manusutthipong/Ponapat Bhakkalin

Agency Producer: Werawat Rangruktham

Photographers: Virunan Chiddaycha/Panpong Wongsirasawad

Retoucher: Visionary Bangkok


Description of the Project:
They say Bangkok comes alive at night. It has everything for everyone. And in all this McDonald’s is more than a fast food joint.

It is the place to wind down, chill, hang out with friends, take a break or even act as a sanctuary for the creatures of the night or the graveyard shift workers. So when the sun goes down and the lights come on, McDonald’s doors are open and ready to welcome everyone through the night.