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TV/Cinema/Online Film
Innovative Use of TV/Cinema/Online Film
Silver Winner
Samsung Tab S2
- "Celebrity Tantrum"
Corporate Name of Client: Samsung Australia
Head of Client Services: Amanda Quested
Client Account Director: Ian Bell
Client Account Manager: Michelle Carter
Client Marketing Director: An Le
Agency Account Director: Brendan Swansborough
Agency Planning Directors: Russell Mitchinson/Emily Taylor
Agency Planner: Jack Spicer
Agency: Leo Burnett, Sydney
Global Chief Creative Officer: Mark Tutssel
Executive Creative Directors: Grant McAloon/Vince Lagana
Creative Group Heads: Nigel Clark/Adrian Ely
Copywriter: Nigel Clark
Art Director: Adrian Ely
Agency Producer: Rachel Devine
Production Company: Minds Eye, London
Director: Peter Lydon
Producers: Max Yeoman/Jonny Knight
Director of Photography: Nic Sadler
Digital Company: Leo Burnett, Sydney
Chief Digital Officer: Kieran Ots
Digital Producer: Chris Summers
Technical Developers: Keong Seet/Farham Amjad
Post-Production Company: Filament, London
VFX Company: Filament, London
VFX Supervisors: Hani Alyousif/Richard Nelson
Flame Artists: Hani Alyousif/Jamie Crofts
CG Artists: Richard Nelson/Frank Eagan
Post Producer: Pippa Halfnight
Editing Facility: Final Cut, London
Editor: Suzy Davis
Description of the Project:
A lot of effort goes into making our favourite entertainment. But most people watch these epic productions on un-epic screens, like an old iPad or a tiny phone. So the purpose of the project was to get people to ditch their old mobile device and upgrade to the Samsung Galaxy TabS2 tablet - the only device that has a screen worthy of the entertainment we love. To do this we teamed up with an actor from one of the most loved and epic shows of all time (Game of Thrones), an actor famous for only saying one word, and got him to finally speak up against inferior screens. The ads used device-detecting technology, so he knew what device you were watching it on (a competitor phone or tablet) and had a tailored tantrum directly at you for watching such a high quality production on such a low quality screen. The online ads were designed to look like a trailer for the upcoming season of GOT and rolled out across rich media pre-rolls, a micro-site, expandable banner ads and a sharable online spot tailored for personal devices.