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Design
Poster Campaign

Bronze Winner

Entrant: Dentsu Inc., Tokyo
Japan-China Advertising Educational Project 20th Anniversary Exhibition - "New Structure 1", "New Structure 2", "New Structure 3", "New Structure 4", "New Structure 5", "New Structure 6"

Corporate Name of Client:
    Dentsu.inc and Ministry of Education of The People's Republic of China

Agency: Dentsu Inc., Tokyo

Creative Director: Yoshihiro Yagi

Copywriters: Haruko Tsutsui/Teru Tsujinaka

Art Directors: Yoshihiro Yagi/Miharu Matsunaga

Design Company: PLUG.inc, Tokyo

Designers: Kai Kawanishi/Yoshihiro Yarita/Haruka Suzuki


Description of the Project:
The concept of our idea is "new structure."

The motif is a method of wooden construction named "Shikuchi Tsugite" (jointing and coupling), which has evolved through technology exchange between Japan and China. 

We expressed, through education and human resource development, countries can connect to one another the right way, and how that connection helps create a new world.