31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Design
Poster Campaign
Bronze Winner
Japan-China Advertising Educational Project 20th Anniversary Exhibition
- "New Structure 1", "New Structure 2", "New Structure 3", "New Structure 4", "New Structure 5", "New Structure 6"
Corporate Name of Client:
Dentsu.inc and Ministry of Education of The People's Republic of China
Agency: Dentsu Inc., Tokyo
Creative Director: Yoshihiro Yagi
Copywriters: Haruko Tsutsui/Teru Tsujinaka
Art Directors: Yoshihiro Yagi/Miharu Matsunaga
Design Company: PLUG.inc, Tokyo
Designers: Kai Kawanishi/Yoshihiro Yarita/Haruka Suzuki
Description of the Project:
The concept of our idea is "new structure." The motif is a method of wooden construction named "Shikuchi Tsugite" (jointing and coupling), which has evolved through technology exchange between Japan and China. We expressed, through education and human resource development, countries can connect to one another the right way, and how that connection helps create a new world.