Brands love to promise kids that a certain shoe or sports beverage will make them more like their favorite athlete. Everyone wants to be like Michael Jordan, or Lebron James, or Russell Westbrook. But they’re big shoes to fill.
So to launch the Air Jordan 29 Low’s, shoes that bear the name of a basketball legend, it felt fitting to remind kids that if they want to be just like their idols, they have to be themselves. Because their chances of becoming exactly like
three-time All-Star Russell Westbrook, a one-of-a-kind, explosive point guard who averages around 30 points per game, are incredibly slim. In the anthem spot, “Reality Check”, a panel of experts, including former NBA star Jalen Rose, therapist and TV personality Dr. Phil, Sports Science host John Brenkus, fashion expert Melissa Rivers and CNN’s Dr. Sanjay Gupta, remind young fans to be themselves instead of trying to follow in someone else’s footsteps. Want to fly? You’ve got to fly your own way.