31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: Foot Locker
Account Team: Troy Tarwater/Janelle Van Wonderen/Catherine Wright/Sam Henderson
Agency: BBDO New York, New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Directors: Chris Beresford-Hill/Dan Lucey
Creative Directors: Ryan Raab/Dan Kenneally
Executive Agency Producer: Anthony Curti
Agency Music Producer: John Melillo
Production Company: O Positive, New York
Director: Jim Jenkins
Executive Producers: Ralph Laucella/Marc Grill
Director of Photography: Robert Yeoman
Flame Artists: Ed Skupeen/Mark Reyes
Animator: Jessica Tong
Editing Facility: Number Six Edit, New York
Editor: Jason MacDonald
Editorial Executive Producer: Corina Dennison
Editorial Producer: Malia Rose
Assistant Editors: Ryan Bukowski/Nick Schneider
Colour Company: Company 3, New York
Colourist: Tim Masick
Sound Design Company: Heard City, New York
Sound Mixer: Keith Reynaud
Brands love to promise kids that a certain shoe or sports beverage will make them more like their favorite athlete. Everyone wants to be like Michael Jordan, or Lebron James, or Russell Westbrook. But they’re big shoes to fill. So to launch the Air Jordan 29 Low’s, shoes that bear the name of a basketball legend, it felt fitting to remind kids that if they want to be just like their idols, they have to be themselves. Because their chances of becoming exactly like three-time All-Star Russell Westbrook, a one-of-a-kind, explosive point guard who averages around 30 points per game, are incredibly slim. In the anthem spot, “Reality Check”, a panel of experts, including former NBA star Jalen Rose, therapist and TV personality Dr. Phil, Sports Science host John Brenkus, fashion expert Melissa Rivers and CNN’s Dr. Sanjay Gupta, remind young fans to be themselves instead of trying to follow in someone else’s footsteps. Want to fly? You’ve got to fly your own way.