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Post-Production Company of the Year: The Mill


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Production & Post-Production
Direction

Bronze Winner

Entrant: Revolver/Will O'Rourke, Sydney
Old Spice - "Rocket Car"

Corporate Name of Client: Old Spice

Agency Account Directors: Liam Doherty/Michael Dalton

Agency: Wieden + Kennedy, Portland

Executive Creative Directors: Mark Fitzloff/Joe Staples

Creative Directors: Jason Bagley/Craig Allen

Copywriter: Nick Morrissey

Art Director: Matt Sorrell

Executive Agency Producer: Lindsay Reed

Agency Producer: Monica Ranes

Production Companies: Biscuit Filmworks, Los Angeles/Revolver/Will O'Rourke, Sydney

Biscuit Filmworks Managing Director: Shawn Lacy

Revolver/Will O'Rourke Managing Director/Executive Producer: Michael Ritchie

Director: Steve Rogers

Executive Producer: Holly Vega

Producer: Pip Smart

Assistant Engineer: Mark Nieto

Director of Photography: Mandy Walker

Art Department: Brett Lopinsky/Laurence Konishi/Kelsey Napier

Head of Production: Ben Grylewicz

Head of 3D: John Leonti

Production Designer: Leon Morland

Production Coordinator: Kris Drenzek

VFX Company: The Mill, Los Angeles

The Mill Creative Director/Shoot Supervisor/2D Lead Artist: Tim Davies

Executive Producer: Enca Kaul

Senior Producer: Dan Roberts

VFX 3D Lead: Tom Graham

VFX 3D Artists: Phill Mayer/Hartwell Durfor/Kenzie Chen/Yorie Kumalasari/
    Brett Angelillis/Mike DiNocco/Katie Yancey/Blake Guest/Jenna Kind/Monique Espinoza/
    Steven Olsen/Milton Ramirez

VFX 2D Artists: John Price/Robert Murdock/Don Kim/ Dag Ivarsoy/Jeff Langlois/
    Ashley Forbito/Adam Lambert/Daniel Thuresson/Robbins

Editing Facility: Mackenzie Cutler

Editor: Gavin Cutler

Editorial Producer: Sasha Hirschfeld

Assistant Editor: Brendan Hogan

Colour Executive Producer: Thatcher Peterson

Colour Producer: Antonio Hardy

Colour Transfer Artist: Adam Scott

Colour Coordinator: Diane Valera

Sound Design Companies: Mackenzie Cutler/Barking Owl

Sound Designers: Sam Shaffer/Michael Anastasi

Music Production Company: Lime Studios

Sound Engineer: Samuel Casas

Music Executive Producer: Susie Boyajan


Description of the Project: 
An aspiring engineer constructs a rocket car and tests out his invention in the middle of the desert. He attributes his ambition to Old Spice Odor Blocker, which he says liberated him from sweat and allowed him to push himself. As he barrels down the barren landscape in his contraption, he wonders whether he should have placed limits on himself or even taken a remedial engineering course. He concedes that he should have, but he also says that knowledge leaves less room in the brain for dreams. Pieces of the car's exterior start to peel and break away. Knobs in the driver's seat come loose and expose the internal wiring. A woman watches the rocket car via binoculars and clocks its speed. In the middle of the driver's internal monologue, the car, which by this point is just a metal skeleton, explodes in an inferno. A boy watching the scene and the woman with binoculars both respond, "Whoa!" The man, who is still on fire, comes up behind the woman and also exclaims, "Whoa!"