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Billboard
Use of Illustration Campaign

Finalist

Entrant: Grabarz & Partner, Hamburg
Robin Wood e.V. - "Capuchin Monkey", "Polar Bear", "Deer"

Corporate Name of Client: Robin Wood e.V.

Head of Client Services: Ute Greiser

Agency Account Manager: Joelle Timores

Agency: Grabarz & Partner, Hamburg

Chief Creative Officer: Ralf Heuel

Group Creative Director: Florian Kitzing

Creative Director: Andreas Lie

Copywriter: Katharina Kowalski

Art Director: Manuel Wolff

Graphic Designers: Manuel Wolff/Giao-Chung Lam

Art Buyer: Anna-Lena Meyer

Illustration Company: Illusion, Bangkok

Production: Kristina Mohr

Final Artwork: Anne Swierczynski


Description of the Project:
Challenge.

The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rainforests and climate. How can we raise awareness and generate donations through a billboard campaign?

Idea.

We developed a billboard campaign with a photo-realistic illustration style, which dramatically demonstrates the consequences of the destruction of nature for local forests, rainforests, the climate and thus also wildlife.

Solution.

Our billboard campaign highlights the destruction of nature. From illegal logging and slash-and-burn clearing to the reckless over-exploitation of nature. Ecological systems are being destroyed and animals are vanishing from our motifs one by one. If we destroy nature, we destroy life. The motif is presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided also highlight the various causes of the decimation of the animal kingdom.