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Design
Use of Illustration

Bronze Winner

Entrant: Grabarz & Partner, Hamburg
Robin Wood e.V. - "Capuchin Monkey"

Corporate Name of Client: Robin Wood e.V.

Head of Client Services: Ute Greiser

Agency Account Manager: Joelle Timores

Agency: Grabarz & Partner, Hamburg

Chief Creative Officer: Ralf Heuel

Group Creative Director: Florian Kitzing

Creative Director: Andreas Lie

Copywriter: Katharina Kowalski

Art Director: Manuel Wolff

Art Buyer: Anna-Lena Meyer

Graphic Designers: Manuel Wolff/Giao-Chung Lam

Illustration Company: Illusion, Bangkok

Production: Kristina Mohr

Final Artwork: Anne Swierczynski


Description of the Project:
Challenge:
The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rain forests and climate. How can we raise awareness and generate donations through a print campaign?

Idea:
We developed a print advertisement with a photo-realistic illustration style, which dramatically demonstrates the consequences of the destruction of rain forests for local wildlife.

Solution:
Our print advertisement highlights the destruction of rain forests. As a result of the destructive slash-and-burn clearance of plantations and reckless over-exploitation of nature, a capuchin monkey is vanishing from our motif. If we destroy nature, we destroy life. The motif is presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided also highlight the various different causes of forest fires.