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Production & Post-Production
Production Design
Silver Winner
Golf GTI
- "Fast Film"
Corporate Name of Client: Volkswagen
Head of Client Services: Martín Sorrondegui
Client Account Director: Manuel Quesnel
Client Supervisors: Douglas Thurn/Dolores Elia.
Agency Senior Account Executive: Graciela Combal
Agency Account Executives: Manuel Quintana/Anna Neri
Agency Account Supervisor: Pedro Garassino
Agency: DDB Argentina, Buenos Aires
Chief Creative Officer: Hernán Jauregui
Executive Creative Director: Beto Cocito
Creative Directors: Facundo Varela/Adrián Piattoni
Copywriter: Mariona Ardeból
Art Director: Pablo Alvarez Mata
Executive Agency Producer: Claudio Migliardo
Agency Producer: Micaela Picco
Production Company: Poster Film, Buenos Aires
Directors: Sebastián Sanchez/Sebastián Caporelli
Executive Producer: Mariano Echarri
Producers: Connie Naso/Ariel Rosman
Director of Photography: Mex Ledesma
Digital Director: Leo Orsolini
Digital Producer: Leticia Simón
Post-Production Company: Wolf
Post-Producer: Lu Lamboley
Editor: Emiliano Fardaus
Sound Design Company: Elefante Resonante
Music Production Company: TDL
Description of the Project:
Volkswagen wanted to launch the new GTI but in a different way. So we created the first commercial shot by the product itself. We installed a camera inside the GTI and then drove at high velocity through a 100 meters set with more than 30 extras. The result was a very short and fast movie that we used as a teaser on TV, Cinema and pre-rolls. That video redirected the audience to a site in which they could see the slow motion version of the teaser, a 2 minute video. In that video they could appreciate all the things that they couldn’t in the teaser. At the site that could also see all the specs of the new Golf GTI.