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Production & Post-Production
Production Design

Silver Winner

Entrant: DDB Argentina, Buenos Aires
Golf GTI - "Fast Film"

Corporate Name of Client: Volkswagen

Head of Client Services: Martín Sorrondegui

Client Account Director: Manuel Quesnel

Client Supervisors: Douglas Thurn/Dolores Elia.

Agency Senior Account Executive: Graciela Combal

Agency Account Executives: Manuel Quintana/Anna Neri

Agency Account Supervisor: Pedro Garassino

Agency: DDB Argentina, Buenos Aires

Chief Creative Officer: Hernán Jauregui

Executive Creative Director: Beto Cocito

Creative Directors: Facundo Varela/Adrián Piattoni

Copywriter: Mariona Ardeból

Art Director: Pablo Alvarez Mata

Executive Agency Producer: Claudio Migliardo

Agency Producer: Micaela Picco

Production Company: Poster Film, Buenos Aires

Directors: Sebastián Sanchez/Sebastián Caporelli

Executive Producer: Mariano Echarri

Producers: Connie Naso/Ariel Rosman

Director of Photography: Mex Ledesma

Digital Director: Leo Orsolini

Digital Producer: Leticia Simón

Post-Production Company: Wolf

Post-Producer: Lu Lamboley

Editor: Emiliano Fardaus

Sound Design Company: Elefante Resonante

Music Production Company: TDL

Description of the Project:
Volkswagen wanted to launch the new GTI but in a different way. So we created the first commercial shot by the product itself. We installed a camera inside the GTI and then drove at high velocity through a 100 meters set with more than 30 extras. The result was a very short and fast movie that we used as a teaser on TV, Cinema and pre-rolls. That video redirected the audience to a site in which they could see the slow motion version of the teaser, a 2 minute video. In that video they could appreciate all the things that they couldn’t in the teaser. At the site that could also see all the specs of the new Golf GTI.