ALDI sources its award winning liquor from all over the world. And who better to tell people this than the brewers, winemakers and distillers themselves?
El Toro Macho: This radio ad takes place in a Spanish vineyard, starring the maker of ALDI’s multi-award-winning El Toro Macho Tempranillo wine.
Highland Earl Blended Scotch Whiskey: This radio ad takes place in the Scottish highlands, starring the head distiller of ALDI’s Highland Earl Scotch Whiskey.
Renberg Cider: This radio ad takes place inside a brewery, starring the head brewer at Renberg in Sweden.
Cultural Context:
Australians struggle to understand foreign accents. So we didn’t want the makers of ALDI’s award winning imported liquor to be being misunderstood. So we brought in the help of a tri-lingual culturally insensitive translator.