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El Toro Macho Highland Earl Blended Scotch Whiskey Renberg Cider

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Radio & Audio
Campaign

Finalist

Entrant: BMF, Sydney
ALDI Australia - "El Toro Macho", "Highland Earl Blended Scotch Whiskey", "Renberg Cider"

Corporate Name of Client: ALDI Australia

ALDI Marketing Director: Sam Viney

Media Company: Maxus, Sydney

Agency Account Director: Peitra Withaar

Client Services Director: Daniel Lacaze

Agency: BMF, Sydney

Executive Creative Director: Cam Blackley

Creative Director: Alex Derwin

Creative Team: David Fraser/Dantie Van Der Merwe

Agency Producers: Brooke Mather/Mel Herbert

Sound Design Company: Rumble Studios, Sydney

Sound Designer: Tone Aston


Description of the Project:
ALDI sources its award winning liquor from all over the world. And who better to tell people this than the brewers, winemakers and distillers themselves?

El Toro Macho: This radio ad takes place in a Spanish vineyard, starring the maker of ALDI’s multi-award-winning El Toro Macho Tempranillo wine.

Highland Earl Blended Scotch Whiskey: This radio ad takes place in the Scottish highlands, starring the head distiller of ALDI’s Highland Earl Scotch Whiskey.

Renberg Cider: This radio ad takes place inside a brewery, starring the head brewer at Renberg in Sweden. 

Cultural Context: 
Australians struggle to understand foreign accents. So we didn’t want the makers of ALDI’s award winning imported liquor to be being misunderstood. So we brought in the help of a tri-lingual culturally insensitive translator.