31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
x
Branded Entertainment
Documentary Short Film
Finalist
Guinness
- "Never Alone Documentary"
Corporate Name of Sponsoring Client: Diageo
Agency: AMVBBDO, London
Chief Creative Officer: Paul Brazier
Executive Creative Directors: Alex Grieve/Adrian Rossi
Creative Directors: Dave Buchanan/Mike Hannett
Copywriter: Mike Crowe
Art Director: Rob Messeter
Agency Producer: Nick Godden
Production Companies: Tubby Brothers/Stink, London
Directors: Ben Tubby/Dan Tubby
Producers: Ben Tubby/Dan Tubby
Post-Production Company: MPC
Editing Facility: Tubby Borthers
Editors: Ben Tubby/Dan Tubby
Recording Studio: 750mph, London
Sound Designers: James Cobbold/Ben Gulvin
Description of the Project:
Guinness weren’t an official Rugby World Cup sponsor and risked not being the brand most associated with it. The objective was to win the battle of the advertisers not through media spend, but connecting with their audience emotionally. We told the story of Gareth Thomas who lived in fear of his sexuality in a very heterosexual sport who had the bravery to tell his team he was gay. And how they were there for him, epitomising the Guinness positioning Made of More’.