31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
x

TV/Cinema/Online Film
Beverages - Non-Alcoholic

Finalist

Entrant: BBDO New York, New York
PepsiCo / Pepsi - "Marshawn"

Corporate Name of Client: PepsiCo

Account Team: Ladd Martin/Jillian Netzel

Agency: BBDO New York, New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer: Greg Hahn

Executive Creative Director: Lauren Connolly

Senior Creative Directors: Rob Munk/Mark Voehringer

Copywriters: James Harvey/Randy Van Kleeck

Group Executive Producer: Julian Katz

Executive Music Producers: John Melillo/Melissa Chester

Production Company: Epoch Films, New York

Directors: Phil Morrison/Joe Ventura

Executive Producer: Melissa Culligan

Producer: Dina Oberley

Director of Photography: Peter Donahue

Editing Facility: Rock Paper Scissors, New York

Editorial Executive Producer: Eve Kornblum

Head of Editorial Production: Justin Kumpata

Editor: Carlos Arias

Assistant Editor: Sarah Igraine Welty

Colour Company: Company 3

Company 3 Senior Colorist: Sofie Borup

Sound Design Company: Heard City

Sound Engineer: Philip Loeb

Sound Mixer: Heard City

Managing Partner: Mindy Goldberg

Senior Manager: Adam Nurik

Sports Marketing Agency Company: Genesco Sports Enterprises, Rye


Description of the Project:
This film features Marshawn Lynch who is famous for two things: 1) Being an elite NFL running back, and 2) His refusal to speak.